Description
Description
This certification program guides you to produce complete urban story packages ready for ad deployment. You will research neighborhoods, light windows, and foot traffic patterns that support a campaign theme. Shot lists translate strategy into sequences—wide, medium, tight, and detail frames—so editing flows. You will capture anchor images, supporting moments, and negative‑space backgrounds for copy. We include model coordination options for ethical, on‑brief street portraits. You will implement a consistent color pipeline that keeps galleries cohesive across varied lighting. Metadata, captions, and alt text guidelines make assets searchable for teams. Delivery folders are standardized: hero selects, alt crops, and social variants at multiple ratios. Client‑style reviews simulate real feedback so your packages evolve professionally. A capstone project requires a 20‑image set with narrative intent and clear commercial usability. Graduates earn a certificate documenting their ability to ship publish‑ready urban photo packages.
Format
– Cohort videos, mentor critiques, style guide templates, delivery checklists
– Capstone brief with review rubric and certificate on completion
Duration
– 4 weeks self‑paced, ~6–8 hours/week
What You’ll Learn
– Plan and execute narrative street photo packages
– Maintain cohesive color across mixed light
– Caption and organize for team retrieval
– Deliver multi‑ratio, campaign‑ready sets
– Respond to feedback like a working pro
Target Audience
– Photographers aiming to supply complete, client‑ready urban stories
